September 13, 2020

So you want to sell your art?

I received this question the other day: “Is it wrong to try to make art that sells?”

This answer is, well, not entirely.

And there is no one-size-fits-all answer.

But from my experience, I coach artists to focus first on making art they genuinely love. The kind of art they couldn’t resist buying. If you can do this, then you stand a much better shot at selling your art to others.

Here is why:

In short, the secret ingredient in the art that sells is the maker’s passion. People are not just buying your art. They are buying your enthusiasm and all the creative energy swirling around your creative process.

I don’t believe you can game the system. It is not like selling potato chips whereby you perfect something and then make more. Art is the by-product of your journey of discovery, curiosity, and wonder.

I know this seems hard, but you wouldn’t want it any other way when you think about it a little.

Let me know your thoughts on this nuanced topic.

When you make your art, who do you please first? You or them? Let’s try and flush this out a little in the comments.

Have a great day in the studio today.


PS Thank you all for your heartfelt condolences about Maizy. I couldn’t respond to everyone personally, but your messages touched me beyond words. Thank you.

PSS If you haven’t already, join the Free Art2Life Artists Facebook Group by clicking here. Every day, artists from all over the world are creating amazing art.

Nicholas Wilton

Hi! I’m
Nicholas Wilton
the founder of Art2Life.

With over 20 years experience as a working artist and educator, I’ve developed a systematic approach that brings authenticity, spontaneity and joy back into the creative process.

Join me and artists from all over the world in our Free Art2Life Artists Facebook Group or learn more here about Art2Life.

Screen Shot 2021-12-20 at 4.22.08 PM
new image for vlog sidebar